Caroline Scanlon

About Caroline Scanlon

Caroline plays a key role at HousingWire as the Director of RealTrends Verified, overseeing the strategic direction and execution of the RealTrends Verified rankings programs. With a focus on business development, client relationship management, and program expansion, she helps elevate recognition in the real estate industry. RealTrends has long been the gold standard for highlighting top brokerages, teams, and agents, and Caroline now works to further amplify the industry's leaders.

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Caroline Scanlon's Experience

Caroline Scanlon has a strong track record in strategic partnerships and program management across the housing, finance, and hospitality industries. She began her career in the country club sector, focusing on membership growth and client relationships, before moving to Bank of America, where she deepened her expertise in housing and finance. At HousingWire, Caroline served as Strategic Partnerships Manager, leading enterprise sales for subscriptions and coordinating efforts to drive growth and enhance the subscriber experience. She also played a key role in securing speaking engagements for executives, boosting brand visibility. Caroline holds a degree in Business Administration with a concentration in Hospitality Management and a minor in Communications, focused on Public Relations, from Salem State University.

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